Everyone is talking about link baiting. This is a word that is flying around the SEO world and is a way to attract more attention to a blog or site. It is a process of posting something startling or contrary and making people discuss and link to the site because of the shocking content that it contains.

Link baiting utilizes a “hook” to work. Usually this involves the content to have a viewpoint contrary to what is commonly believed, but it is not an attack. An attack could produce more harm than good because people may not read any further content.

Why link bait?

Link baiting can be very helpful and make a website extremely popular if done correctly. There are several ways to create link bait. Here are some link baiting suggestions:

Humor can help you link bait.

Humor is an easy link baiting technique to use. Everyone appreciates humor and this is an easy way to get many links and lots of people talking.

Get them talking.

Controversy is probably the easiest way to link bait. This link baiting technique relies on the fact that people are drawn to controversy and will talk about it. This can be accomplished by exposing a scammer or by disagreeing with an authority. It can even be done by making up a slightly ludicrous theory and backing it up with facts. It is all about making something that people will talk about, link to, and keep with them to think about and come back to the site again and again.