Search Engines and Web Content: A Perfect Win/Win Relationship
If you want to make your website more search engine friendly, give the search engines what they want the most: fresh content. Although SEO methods are helpful when trying to achieve top search engine rankings, search engine algorithms will eventually change. In this way, SEO is fundamentally limited.
Websites which command the most high-quality content will always be at the top of the search results. The reason is simple: search engines need your content rich websites.
If you think about it, without content to crawl, search engines would be entirely useless. If you went to search for a term, they simply wouldn't have any content to compare your search term with. Consequently, there would be no search results. Search engines need your quality content, and are willing to reward you with visitors for it.
It's not impossible to get a piece the huge amount of visitors Google sends to websites everyday, you just need the quality content first.
Google has a habit of putting the best content in the top search results. Test this for yourself, choose any popular term and search on it. The websites with well written fact filled info are always found at the top of the results.
Search engines and quality content have a strong partnership. It's important that your website commands the quality content so that search engines can fulfill their end of the bargain: sending your website traffic.